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India Market Entry Report (2025 Edition)

Why Global Brands Are Prioritizing India for Expansion

Home Why India

Executive Summary

India has rapidly become the world’s most attractive market for global brands. With over 1.4 billion people, a booming middle class, and explosive digital growth — India is not just a country, it’s a continent-sized opportunity.

Why India, Why Now?

1.4B

Population (Biggest youth population in the world)

850M+

Internet Users (2nd largest globally)

700M+

Smartphone Users

450M+

Social Media Users (expected to cross 600M by 2027)

3.5 hours/day average

Time Spent on Social Media

# 1

Digital Payments India is the #1 digital payment adopter globally

“India is not an emerging market. It has already emerged.” — The Economist

Market Comparison (India vs Other Countries)

Factor India USA UAE UK Indonesia
Customer Acquisition Cost (CAC) Low High Medium High Low
Influencer Engagement Very High High Medium Medium High
Avg. Age of Population 28 years 38 years 34 years 41 years 29 years
E-commerce Market Size (2025) $200B+ $1.5T $27B $190B $95B
Growth Opportunity Explosive Saturated Moderate Slow Fast

Why Influencer Marketing Works in India

01

72% of Indian consumers trust influencers more than ads

02

85% of shoppers say YouTube & Instagram influence buying

03

Tier 2 & Tier 3 cities are growing fastest — creators are key to unlocking these regions

04

Influencer-driven brands see 3x faster growth in India than ad-only brands

Example: A US fitness brand used 20 Indian micro-influencers and got 700K+ new app installs in 40 days with The Premium Collabs.

Top Growing Industries for Global Brands in India

Industry 2025 Market Size Influencer Impact
Gaming & Esports $5B+ Huge creator culture
Health & Supplements $9B+ Fitness influencers growing
SaaS Tools $20B+ Tech reviewers drive traffic
Beauty & Skincare $23B+ Reels, UGC content works best
Crypto & Trading Apps $12B+ Youth + trust via creators
About Us

How The Premium Collabs Helps Global Brands

We’re not just another agency. We’re India market entry experts for brands that want to win

What We Offer:

  • Full-service influencer marketing (ideation to execution)
  • Localized content creation with Indian creators
  • Tier 1–3 creator network across every niche
  • Strategy, launch, reporting — all handled
  • Expansion support: product testing, brand awareness, PR, and more

Let’s Make India Your Next Success Story

The Indian market is crowded, but the opportunity is wide open for brands who move fast, localize deeply, and build trust through creators.

  • “If you're planning Asia, India is the priority.”
  • — Tushar, Founder & CEO – The Premium Collabs

Want to test India with a low-risk micro-campaign?

Apply for a trial with The Premium Collabs — and see results before you scale.